Virtual Networking: how to design with intentionality

Now more than ever, your members are hungry to connect with one another. In looking at the reactions to moving events online, one of the things I’ve noticed in discourse has been the fear that virtual conferences will not be able to satisfy this need. While it is true that virtually you cannot offer the visceral experience of a hug, or the serendipity that comes from running into a former colleague in the hallway, my experience has been that meaningful connections can form online, and there are steps you can take within your event design to encourage this process: the secret sauce? Be intentional every step of the way.

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How to bring sponsor value into virtual events

Despite not being able to shake hands, virtual conferences do have some real perks! As the process for designing and executing virtual events was established, we began appreciating the implications this had on the possibilities for meaningful sponsorship integration. It’s relevant to share that we subscribe to the philosophy that sponsors are effectively partners, and the best relationships will be ones of meaningful co-creation that is bringing value to the community.

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Is your conference at-risk of being cancelled? We have some food for thought on going virtual!

Concerns about the spread of Coronavirus (COVID-19) have had associations facing incredibly challenging dilemmas in planning for their in-person conferences. Many are fearful that a last minute cancellation will derail plans, and lead to extreme revenue losses. But what if this undesirable situation could be circumvented by changing up the game plan a little?

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