Jennifer Shaheen is the founder and President of The Technology Therapy Group. She is recognized as an expert in brand building, storytelling, planning, implementing, and translating digital marketing.
Over her twenty-year career Jennifer has worked in a myriad of industries as a brand builder and digital advisor: finance, manufacturing, design, luxury retail, and jewelry. Her early accomplishments involve architecting and building a bespoke client relationship management system for an integrational boutique finance firm in 2002 and launching one of the first omni-channel campaigns in 2009 driving the story form print to the web inspiring the purchase of luxury waterfront condominiums.
In 2012 Jennifer was recruited into the world of Jewelry as a presenter at IJO. From there she began to lead the digital launch and rebranding of retail and designer brands within the luxury jewelry space. Her approach is based on three important tenets; authenticity, user experience and data metrics.
A highly sought presenter, Jennifer speaks regularly to professionals in the luxury jewelry, retail, hospitality, and manufacturing arenas. She’s appeared frequently on MSNBC’s Your Business and has writes for various industry publications. Over her twenty years in business, Jennifer has been a contributor to and quoted expert in notable publications such as Entrepreneur.com, Forbes.com, Newsweek, The New York Times, and The Wall Street Journal.
Outside of running her own agency, Jennifer Shaheen has always found a way to educate others about the marketing and the digital world. It is her personal belief that technology can provide an opportunity and a competitive advantage to growing companies. She has been an adjunct professor at Johnson & Wales University, taught in the Continuing Education program for Hofstra University, her alma mater, and was integral in the curriculum development and accreditation of Social Media Marketing University. Today she continues to volunteer for SCORE, a division of the SBA providing online training and in-person workshops.
Outside the office Jennifer enjoys outdoor activities, live music, traveling, and the company of her furry friends and her family.