Schedule
Theme: How to plan user-generated video programs
Engage 2021 Welcome
Michael Hoffman and Joel Resnik kick off Engage 2021 with a look at the challenges we’re going to work together to solve over the coming weeks.
What to Do When You Have a Lack of Bandwidth for More Video Projects
These days, many organizations have been tasked with doing more with less, and for many teams that means that it can be a challenge to find the bandwidth to manage all the video projects that are critical to your success. In this panel discussion, Gather Voices Clients share the strategies that they’ve implemented to make achieving more with video even simpler.
Christopher Arnold
Marketing Communications Manager
Retail Solutions Providers Association (RSPA)
Kate Johanns, CAE
Marketing and Communications Director
Association of Texas Professional Educators (ATPE)
Sponsored Break
Meet the Maker 1 - Case Study: How to Decentralize Video to Achieve Results Faster
Meet the Maker 2 - Case Study: How to Make Video a Part of Your Year-Round Strategy
The American College of Osteopathic Family Physicians (ACOFP) incorporates authentic video content from real people into strategic initiatives across the organization all year long. Join Alexandra Bradley, Director of Communications and Engagement at ACOFP, and Michael Hoffman from Gather Voices, for this collaborative case study presentation.
Meet the Maker 3 - Case Study: How to Make Gathering UGV Even More Turnkey
The Audiovisual and Integrated Experience Association (AVIXA) understands the importance of making high-quality video production as turnkey as possible. Join Narin Nara, Producer, Digital Media at AVIXA and Ilana Cheyfitz, the Customer Success Manager, for this collaborative case study presentation.
GV University: How to Create a Culture of Video Within Your Organization To Deliver Results Faster
Video doesn’t belong in a silo. To deliver powerful results faster, organizations need to create a culture of video. From Human Resources to Membership to Advocacy to Continuing Education, professionals across all departments can gather, edit, and publish quality video content, regardless of their technical expertise. Join Joel Resnik and Ilana Cheyfitz at GV University to learn how to create a culture of video within your organization.
Sponsor Engagement
Visit with the Engage 2021 sponsors to learn how thier solutions can help you achieve your goals.
Day 1 Closing
Joel Resnik closes out Day 1 of Engage 2021 with a recap of what we’ve learned today and a preview of what’s to come next week.
Sponsored Happy Hour
Continue the conversation with your peers at Happy Hour.
Theme: How to get more people to make user-generated video content
Day 2 Welcome
Joel Resnik and Michael Hoffman welcome you to Day 2 of Engage 2021 and gives a sneak preview at what we’re covering today.
How to Transform Your Community from Passive Consumers of Your Content into Active Content Collaborators
We all understand that one of the best ways to engage your audience with content is to include them in the conversation. But, it’s not quite as clear how to actually go about doing that. In this panel discussion, Gather Voices Clients will discuss how they transformed their community into active content collaborators.
Sponsored Break
Meet the Maker 1 - Case Study: Leveraging Content from the Community to Benefit Patients
Kendal at Oberlin leverages the power of authentic video content from real people to benefit their patients’ health. Join Michele Tarsitano, Director of Creative Arts Therapy at Kendal at Oberlin, and Ilana Cheyfitz from Gather Voices, for this collaborative case study presentation.
Meet the Maker 2 - Case Study: Transforming Event Attendees Into Content Collaborators
When it comes to maximizing attendance and engagement for events, collaborating with attendees, speakers, sponsors, and staff to produce content drives meaningful results. Join Fallon Cryer, the Co-Founder and Partner at beedance and Michael Hoffman from Gather Voices for this collaborative case study presentation.
Meet the Maker 3 - Case Study: Co-Creating Content for Advocacy Campaigns
The California Primary Care Association (CPCA) understands the benefits of lifting up the voices of their Continuing Educaction participants. Join Tiffany Ruvalcaba, the Associate Director of eLearning at CPCA, and Joel Resnik from Gather Voices for this collaborative case study presentation.
GV University: How to Make It Incredibly Simple for People to Co-Create Video Content with You
Your community is full of people who create and consume video content every single day using the tiny supercomputers we all carry in our pockets. To turn your community into content collaborators, you need to find them where they are and make recording a video just another step in the process. Join Joel Resnik and Ilana Cheyfitz at GV University to brainstorm opportunities to include the request for video content into your existing workflows.
Sponsor Engagement
Visit with the Engage 2021 sponsors to learn how thier solutions can help you achieve your goals.
Day 2 Closing
Joel Resnik closes out Day 2 of Engage 2021 with a recap of what we’ve learned today and a preview of what’s to come next week.
Sponsored Happy Hour
Continue the conversation with your peers at Happy Hour.
Theme: How to use more user-generated video content
Day 3 Welcome
Joel Resnik and Michael Hoffman welcome you to Day 3 of Engage 2021 and gives a sneak preview at what we’re covering today.
How to Accelerate Your Impact by Making the Most of the Video Content You Gather
Pro-tip: extend the life of your video content and accelerate your impact by repurposing video content you gather. In this panel discussion, Gather Voices Clients share how they maximize the value generated by the videos they collect by repurposing them across multiple campaigns and channels.
Chris Talley
Content and Communications Manager
Illinois Action for Children
Ning Duan
Manager, Membership and IT
American Society of Transplant Surgeons (ASTS)
Sponsored Break
Meet the Maker 1 - Case Study: How to Make the Most of the Video Content You Gather
The Alzheimer’s Association® understands that authentic video content from real people is what people want to engage with. Join Madeleine Hansen, the Association Director of Strategic Projects at the Alzheimer’s Association®, and Michael Hoffman from Gather Voices for this collaborative case study presentation.
Meet the Maker 2 - Case Study: Simple Video Editing Best Practices that Scale
Northstar Travel Group scales their video campaigns by keeping their video editing processes simple and scalable. Join Alex Palmer, the Director of Content Services at Northstar Travel Group, and Joel Resnik from Gather Voices for this collaborative case study presentation.
Meet the Maker 3 - Case Study: How Polishing Up UGV Content Delivered an Engaging Awards Ceremony
SIIA created highly engaging Awards Ceremony content by incorporating user-generated video into their video production efforts. Join Jennifer Baranowski, Managing Director of the CODiE Awards, and Chad Alger-Hardt from Gather Voices for this collaborative case study presentation.
GV University: Things You May Have Missed - NEW Video Editor Tools and The Hive
Have you heard us talking about “The Hive,” but still aren’t quite sure how you should be using it? Do you want a little more experience with the new Video Editor tools? Join Michael Hoffman at GV University to explore all the new functionality and features so you can make the most of your subscription.
Sponsored Happy Hour & Day 3 Closing
Continue the conversation with your peers at Happy Hour. Joel Resnik closes out Day 3 of Engage 2021 with a recap of what we’ve learned today and a preview of what’s to come next week.
Theme: How to measure results of user-generated video
Day 4 Welcome
Joel Resnik and Michael Hoffman welcome you to Day 4 of Engage 2021 and gives a sneak preview at what we’re covering today.
How to Get Leadership Buy-In on Doing More with Video
You know that video is impactful. But, if you aren’t quite sure how to answer when leadership asks you to quantify the return on investment on your video projects, you aren’t alone. In this panel discussion, Gather Voices clients share how they approach articulating the value of their efforts.
Anna Silveira
Marketing Manager
Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN)
Announcing: Now You Can Upload Zoom Recordings to Your Gather Voices Library!
Join Michael Hoffman for a quick demonstration of the NEW Zoom Integration to see how simple it is to upload, edit, caption, and share Zoom recordings in your Gather Voices library.
Sponsored Break
Meet the Maker 1 - Case Study: Measuring the Impact of Video Campaigns in Higher Education
As a partner to various Higher Education institutions, Archer Education understands the critical importance of being able to measure and articluate the value of their video campaigns. Join Joseph Lapin, the Vice President of Marketing and Brand Strategy at Archer Education, and Michael Hoffman from Gather Voices for this collaborative case study presentation.
Meet the Maker 2 - Case Study: Measuring the Results of a Campaign
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) understands the importance of measuring and optimizing thier video campaigns. Join Quintina Gallion, the Director of Communications and Marketing at AACRAO, and Ilana Cheyfitz from Gather Voices for this collaborative case study presentation.
Meet the Maker 3 - Case Study: Articulating the Value of Video in a Rebranding Campaign
The Pool & Hot Tub Alliance (PHTA) believes in the power of video. That’s why they powered their brand evolution story with authentic video content. Join Jessica Howard, the Senior Director of Marketing at PHTA, and Joel Resnik from Gather Voices for this collaborative case study presentation.
GV University: How to Measure the Performance of Your Video Campaigns
Measuring the results of your video campaigns can be a huge challenge, but it has to be done. Join Michael Hoffman and Kaitlan Arndt at GV University to learn about the key performance indicators you should be monitoring for your video projects and measurement methodologies you can use to understand the incremental impact of your campaigns.
Sponsored Happy Hour & Day 4 Closing
Continue the conversation with your peers at Happy Hour. Joel Resnik closes out Day 4 of Engage 2021 with a recap of what we’ve learned today and a preview of what’s to come next week.
Theme: How user-generated video helps deliver winning events
Day 5 Welcome
Joel Resnik and Michael Hoffman welcome you to Day 5 of Engage 2021 and gives a sneak preview at what we’re covering today.
How to Co-Create Event Content with Your Community (Moderated Panel)
Event attendees, whether they are attending in-person or virtually, have higher expectations than ever before. In this panel discussion, Gather Voices clients come together to share the best ways they’ve found to keep event attendees engaged and deliver real value for their sponsors.
Sponsored Break
This break is sponsored by our friends at Matchbox Virtual Media.
Meet the Maker 1 - Workshop: Engage Event Attendees with the Video Kiosk
Join Kailey Holmes and Kaitlan Arndt from Gather Voices for a live conversation about Gather Voices’ video kiosk, which organizations are using to engage their event audiences, secure authentic video content, and more.
Meet the Maker 2 - Case Study: Event Networking Opportunities Using UGV
Lippman Connects understands the importance of peer-to-peer video for driving engagement and promoting networking for virtual, hybrid, and in-person events. Join Joel Lippman and Ilana Cheyfitz for this collaborative case study session.
Meet the Maker 3 - Case Study: How to Make Your Members the Heroes of Your Next Event
The American Pharmacists Association (APhA) leverages user-generated video content to select amazing speakers and create impactful event promotion videos. Join Windy Christner, the Associate Vice President of Meetings and Events at APhA, and Michael Hoffman from Gather Voices for this collaborative case study presentation.
GV University: No More Empty Booths: How to Drive Significant Sponsor Value at Your Next Event
The COVID-19 pandemic accelerated the need for event producers to significantly level up their game to deliver sponsor opportunities that actually deliver value with event attendees. Join Teri Carden, Co-Founder of 100 Reviews, at GV University to get ideas that you can leverage for your next event.
Sponsored Happy Hour & Engage 2021 Closing
Continue the conversation with your peers at Happy Hour, sponsored by our friends at Matchbox Virtual Media. Michael Hoffman wraps up Engage 2021.