Jewelers of America Virtual National Convention
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Earlier this month states began loosening stay-at-home orders. From socially distant sales to curbside pickup, jewelers must quickly adjust to a new way of doing business. National Jeweler’s Michelle Graff leads this important discussion with jewelers who have opened their doors. Find out how they’re doing and what lessons they’ve learned.
A popular place for product and brand discovery, social media is crucial to maintaining engagement with customers and reaching new ones. However, it’s evolving beyond just discovery and has become a place for fulfilling transactions – a role that’s accelerated in the current retail environment. A strong social presence is quickly becoming a matter of survival. This session will look at consumers’ social media behavior as it pertains to shopping, its increasing importance to retail, and some best practices/examples of who’s doing it right.
Jewelers of America is proud to welcome back iconic political forecaster Charlie Cook, editor and publisher of the Cook Political Report. Called “the Picasso of election analysis” by the Wall Street Journal’s Al Hunt, Cook will share his non-partisan and expert take on what may be one of the most unprecedented (and contentious) election seasons ever, with control of the Presidency and Congress in play and the uncertainty of the coronavirus.
Today’s colored stone industry is shifting its focus on geographic origin to include traceability. As consumers and the trade have greater consideration of geographic origin and traceability, many jewelers and gem dealers see the need to maintain transparent supply chains from mine to market. Traceability can be considered as a “downstream” approach (from mine to market) which can complement the “upstream” approach (from market to mine) of geographic origin determination. This presentation focuses on the impact of the colored stone industry’s future and how gemological laboratories like GIA are working to promote traceability and transparency.
There is no doubt that the economy — both globally and at home — is a major influencer on consumer mood and spending. As we are faced with the challenging climate brought on by the coronavirus pandemic, J.P. Morgan will share potential short and long-term impacts on the overall health of the retail sector. They’ll also share key investment themes to watch, including the outlook in the U.S. and abroad and the impact of geopolitics and trade.
Omnichannel is a hot buzzword, but what does it mean for your customer and more importantly, the type of service they expect from you? How has the current environment shifted those expectations? eCommerce expert Rick Watson demystifies these topics and leaves you with a few critical points that you can take back and implement immediately.
As we face unprecedented challenges, De Beers Group Industry Services is working to support the industry. Attendees will hear the company’s thoughts on detection and education of lab-grown diamonds. They’ll share the steps DBGIS is taking to help Jewelers of America members and the diamond industry deal with the threat of undetected lab-grown stones.
Executive leadership from Jewelers Mutual Group will discuss the future landscape of the jewelry industry. Learn more about steps being taken as they look to the future and continue to raise the tide of the industry with data and technology. Michelle Graff, National Jeweler Editor-in-Chief will moderate this insightful discussion.
As the U.S. emerges from months of stay-at-home mandates and store closings, consumers and retailers, alike, are adjusting to a new normal. In this environment, some aspects of shopping have slowed or ground to a halt, while others accelerated dramatically. Join Katherine Cullen, Senior Director of Retail and Consumer Insights for the National Retail Federation, as she discusses NRF’s latest research on consumer attitudes and expectations and the retail trends that have moved to the forefront.
We invite you to join a consumer research-based webinar hosted by Synchrony around consumer sentiment and behavior during the COVID – 19 Crisis.
Grab the beverage of your choice, pick a topic and join your colleagues for some lively conversations and some much-needed facetime. The sessions are broken down into topics to encourage smaller groups and optimal sharing. Coffee and cocktails (or coffee and cocktails combined) will help to keep the conversations lively.
Marketing & Social Media – Marketing mavens and novices are all welcome in this marketing and social media round table discussion. Join your fellow jewelers to discuss what is working and what needs improvement in your physical marketing and social spaces.
Back to Business – Returning to work is daunting during these uncertain times. Ask questions from one another and share your experiences or trepidations. While each jewelry store is different, we can all learn something from each other.
E-commerce – The COVID-19 Pandemic has jumpstarted the e-commerce conversation. This lively conversation will allow jewelers to hear from one another about the platforms, price-points and products that work for e-commerce.
Party People – If you are looking to just unwind with a coffee or cocktail and say hi to your friends, pop on by this Zoom Room. There won’t be formal topics to discuss but conversations are welcome.
State Association for Tomorrow – Leaders and Boards of State Associations only. State Associations have unique challenges and opportunities. Come together to share ideas and help each other grow stronger for tomorrow.