Alexis Smith
President and CEO
PRecise Communications
Alexis Davis Smith is the president and CEO of PRecise Communications, an award-winning, Atlanta-based marketing communications firm specializing in connecting leading consumer brands with multicultural audiences, specifically African Americans and Latinx. With nearly three decades of experience and a reputation as a trusted communications strategist, Alexis is a leader in Atlanta’s public relations industry and a national voice on the importance of inclusive communications in today’s marketing landscape. She has been responsible for creating breakthrough PR programs for leading global consumer brands, Coca-Cola andm Toyota, as well as Fortune 1000 companies including, Pfizer, MassMutual and Cracker Barrel Old Country Store. She is also one of the six co-founders of The Change Agencies (TCA), the PR industry’s first national collective of firms to offer inclusive communications services to represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities.