Jessica Howard

Jessica Howard is the Vice President of Marketing for the Pool & Hot Tub Alliance where she manages content and strategy for membership recruitment, retention as well as programs and services, and the marketing for events and education. Jessica has worked in the association space for 21 years, at the American Composites Manufacturing Association and the National Association for Landscape Professionals, and finds the work challenging, rewarding, and most days, worth the effort. Story telling is her favorite thing about marketing, and video is her favorite medium for doing it.