Joseph Lapin

As the Vice President of Marketing and Brand Strategy at Archer Education (www.archeredu.com), Joseph Lapin has created a career around his core passions: storytelling, strategy, marketing, education, and consumer behavior. His journey started after he earned his Master of Fine Arts in Creative Writing, and he moved to Los Angeles where he worked as a freelance journalist and wrote for publications like the LA Times, LA Weekly, Slate, and many more. Joseph brought those storytelling skills to Circa Interactive, which has recently merged with Archer Education, where he helped build a digital marketing company focused on creating marketing strategies and brand campaigns for top-tier higher education institutions. As Joseph builds his career as an advertising professional, he still works on his craft as an author and essayist. He writes at www.josephalapin.com.