Lori Hall

Lori J. Hall is co-founder and head of creative for the recently launched multicultural agency Pop’N Creative. Based in Atlanta, Ga., Pop’N Creative was established because she and co-founder Jessica D. Lane Alexander saw too many brands offend Black consumers in their marketing creative. They wanted to help brands do better with highly coveted multicultural audiences. Hall and Lane Alexander built Pop’N Creative to serve brands better and help them avoid the pitfalls of marketing in a multicultural world.