Mark Farmer
Senior Digital Media Strategist
Ontario College of Teachers
Mark Farmer is an award-winning digital communications professional with 20 years of experience in the field. Mark started in web design and development in the late ’90s, and founded his own shop, webness, in 2001. He worked as webmaster and then creative director for Earth Day Canada, before shifting to digital communications for organizations such as the Royal Ontario Museum, Intuit’s Global Business Division and York University.
Currently he is the senior digital strategist at the Ontario College of Teachers, leading a team of digital specialists in building the College’s websites, apps, intranets, social media, email communications and other digital channels. Mark is a regular speaker on digital communications, and has lectured and taught at colleges and universities around Toronto on topics such as social media, accessibility and metrics. He is a member of the Regulatory Communicators Network and IABC, co-founded Social Media Café Toronto, founded the Toronto Museums & Culture Online Collective