Natara Holloway

Natara has worked with the NFL for over 17 years. In her current role, she oversees football technology and innovation, administration, and football pipeline development. Prior to joining Football Operations, Holloway served as NFL Vice President of Youth and High School Football and was responsible for driving growth and development of the football journey for young athletes aged 6-18. Holloway has also served as NFL Vice President of Brand, Marketing, and Retail Development, where she and her team worked to engage with fans by creating compelling product experiences at key retailers and high-profile events. Holloway graduated magna cum laude from the University of Houston and currently serves on the corporate board for Sports Entertainment Acquisition Company and non-profit advisory boards for the University of Houston’s Power Athletics Task Force and the Bauer School of Business.