Sara Fahim

Sara Fahim is a strategy and research consultant with over 15 years of experience in advertising, consulting and research across two continents. She designs and implements full-service solutions for companies looking to change the way they think about their customers. In addition to being a daily practice, empathy is a core expertise she applies in her approach to companies. Sara’s professional background is as diverse as her personal one – born to multicultural parents and fluent in Arabic, she has advised brands across the globe and across industries from retail to beauty to finance, telecom and media. She has a knack for connecting dots and inspiring others with the stories she uncovers. Sharp-witted and a mean cook, in her spare time she chases delights in the everyday, live music whenever possible, and full-belly laughter in the company of whole-hearted people.