Sybil Crum

Sybil Crum is Vice President of Disneyland Resort Marketing & Commercial Strategy. She is responsible for leading the team accountable for developing consumer insight-driven marketing and commercial strategies. Sybil began her Disney career in 2004 as Manager of Member Marketing at Disney Vacation Club and is celebrating her 17th company anniversary. Sybil’s first executive role was at Disney Vacation Club, where she led the team that develops marketing and business strategies, planning, publicity, alliance marketing, and member loyalty for this innovative vacation-ownership program.

A native of West Palm Beach, Florida, Sybil earned her Bachelor of Science degree in Business Economics at Florida A&M University and a Master of Science degree in Marketing and Strategic Management at the Krannert School of Business at Purdue University. She supports the community by mentoring professionals of all ages; volunteering and donating to a variety of children’s charities; and teaching children’s church at Rejoice in the Lord Ministries.