The Best Event Stories are Personal, Individual, and Human. Here’s How You Succeed at Gathering Them

Our Chief Innovation Officer moderated a panel session with three people who’ve mastered the art of outcome-based collaborative storytelling for Gather Voices’ Engage 2021 series. You won’t want to miss it, and it’s launching in just two weeks.

Member Engagement or Bust

A few months ago, we asked a community of registrants from an event series we hosted what aspect of their organization was in the most pressing need of problem solving. That is to say – in which area did they need more effective strategies to tackle their organizational goals. Out of four topics, a whopping 48% said their most pressing need was effective member engagement.

“Engagement” is a broad term that can mean a lot of things. But in the world of events, we’ve got you covered alongside our friends at Gather Voices. Gather Voices is a video relationship management software company designed to drive high engagement, so you can understand why a virtual event production company like us (designed to spark high engagement) would be jumping at the idea of collaborating with them.

Now it’s your turn to jump at the idea of joining us on Tuesday, November 2nd at How to Co-Create Event Content with Your Community, a characteristically engaging session taking place on the final day of our co-produced series Engage 2021.

Who Will Be There?

Here is our line-up of speakers:

  • Kirsten Bohl, Project Lead of the National Math Festival
  • Leslie Robinett, Marketing Manager, Events of IFMA
  • Sarah Murphy, CAE, Director of Membership and Marketing of Association Forum
  • Tim Parsons, our very own Chief Innovation Officer of Matchbox Virtual Media

What Will I Get Out of this Session?

Generally, you will get tools to engage your community through collaboration and co-creation. But to get down to this specifics, we’ll be discussing:

  • Strategies for producing both virtual and in-person content
  • How to identify the best candidates to collaborate with
  • How user-generated video content can be used before, during and after an event to spark engagement
  • How user-generated video content can serve to drive value for sponsors

“Talking co-created video content for events with such a diverse panel from such different organizations made for an incredibly informative session! [. . .] Exploring the “how we did that” stories behind collaborative videos for everything from capturing the enthusiasm of student geniuses at math competitions, to managing the parts of hotels I never get to see, to all kinds of association events and gatherings gave me so many new ideas to try, as well as the tips and tricks needed to get started right away!”

Tim Parsons, Moderator

The best part is, all will be discussed within a classic Matchbox-style Session. That means a polished, pre-produced panel discussion broadcasted live alongside an energetic and animated attendee chat designed for rapid-fire conversation and ideation.

So bring your thinking cap, your fingers (or other typing apparatus), and join us in just two weeks!